1. Begin with usual SEO steps

SEO rules matter just as much on online shops. Use a sitemap to keep your site organized. Make sure users can get around your website on any device and keep it secure. (Google says sites with HTTPS have a small edge in rankings over HTTP, Ahrefs reports—another good reason to use it.)

Put these key SEO tasks into your marketing plan for a good start on boosting your online store’s SEO.

2. Pick the best keywords

Like any other company digital salespeople will not find it shocking that choosing the correct keyword research plan is key for good online store SEO. Prioritizing long keywords with a focus on how fast the site loads and what people want to find is likely the best move to get quick results in SEO.

Notes that keyword research can also be done by:

-Starting with Google Keyword Planner

-Using Google Search to see what search terms rank

-Using a tool (like the ones above) to check what competitors are doing or get keyword suggestions

-Experimenting with Amazon’s suggestion feature

– Putting the keywords you want into Wikipedia to see other related words or phrases

After researching keywords, paying attention to things like how often people search for them how relevant they are, and how much competition there is, plan to use them around 3-5 times on each page. This helps build your page’s SEO without making it seem like you’re just filling it with keywords.

You should create different kinds of information sections on your website. Include blog articles with links, use keywords in short descriptions, update snippets and headlines, and use other good content marketing tricks to make your products stand out. These extra pieces of information will make your products more noticeable for what they are about.

3.Pick the right names and explanations for your products

It’s important to use specific words in the names and explanations of your products. Do this everywhere on your website. Instead of just putting in lots of keywords (which Google does not like), group your products into categories, give your pictures proper names, and make sure those pictures load .

Jungle Scout says more than half of shoppers in the U.S. start looking to buy things on search engines. This shows why you need to think about the names and explanations you use for your products.
Describe your products well. Tell buyers what they’re made of, their use, and how they help. With Google Shopping’s new organic ranking, writing complete product details is vital.

4. Make UX & website layout a top thing

Focus on how users experience your website and its layout. Category pages, subcategories, and smart keyword use help a lot. They improve your SEO ranking and how long visitors stay in your store.

Besides, having product reviews and a fast website can help your SEO. Also, use good alt text for your pictures!
Hot tip: Make sure every item you sell online has a complete product schema markup. This makes it easier for search engines to get what a page means.

5. Set Up a Google Merchant Center Account

We advise all online sales brands to establish a Google Merchant Center account with accurate data feeds. This allows the search engine to utilize your information in its shopping tab on the search engine results page (SERP).

This free tool helps you organize your content in a way that Google prefers, providing excellent exposure to new customers with images (unlike standard search results).

With the Merchant Center, ecommerce brands can:

– Upload precise product details to your online store

– Reach customers through both paid and unpaid channels (social media, PPC, etc.)

– Access reports and metrics for your programs linked to Merchant Center

This feature is also beneficial if you create Google Shopping ads or plan to in the future.

Pro tip: When setting up your Merchant Center account, remember to opt into the organic free listings as well.

6.Ensure Your Site is Properly Set Up & Reported

Many online brands offer dozens or even hundreds of products. Because of this, implementing various SEO strategies for each product can be time-consuming.

Additionally, product SEO can be more complex than standard website SEO. For instance, you might offer one shirt in four sizes and 10 colors, all on the same product detail page (PDP).

You have more opportunities for canonical URLs (also known as canonical tags), which help search engines understand that some web pages have very similar information and indicate which ones should be given the most value.

Pro tip: We suggest using search strings in your URLs, such as “/german-chocolate,” to keep your sitemap organized and make it easier for search engine bots to understand what a page is about when crawling it. Once you’ve optimized your XML sitemap, you can submit it through Google Search Console to show which URLs are the main ones and which pages will have a canonical tag.

7.Stay Consistent to Avoid Common Errors

When adding new products frequently, ensuring they align with the same strategy as your existing products is crucial. This setup gives each product a fair chance to perform well online.

Consider creating a checklist for adding new products to your site so nothing is overlooked. This checklist can include optimal image sizes, product name formats, description tones, URL parameters, and more. It will also help you identify which items are performing better than others.

Common SEO mistakes that ecommerce brands should avoid:

– Poorly organized content that makes navigation or filtering products difficult

– Out-of-stock items appearing in lists without being filterable

– Not having individual images for different variations offered

– Not properly using IMG tags or metadata at a product level

– Inconsistent image or video sizes

– Slow-loading sites

-Non-responsive sites or limited options by device

– Unclear return policies

It’s essential to keep CRO in mind and consistently test elements like layouts, filters, and images for products to see which ones result in better performance.

8.Remember That CRO is Part of SEO

Due to the high competition among ecommerce brands, your site’s ease of use can be a critical factor in its success.

That’s why it’s crucial to keep conversion rate optimization (CRO) in mind and consistently test elements like layouts, filters, and images for products to see which ones result in better performance.

For example, pop-ups may not be as effective as banners and may even deter some users. You can also analyze your site’s performance using heatmap, scrollmap, and confetti reports. These reports track your site visitors’ behavior to show where people are gravitating, where they’re bouncing, and more.