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GOOGLE ADS MANAGEMENT

In the realm of online advertising, Google stands out as the leader. It holds over 75 percent of the U.S. search market share and accounts for more than 90 percent of paid search clicks on mobile devices.

This dominance is why many companies across various sectors use Google Ads, its ad management platform, to promote their businesses online.

However, managing Google Ads (formerly known as Google AdWords) can be tough for businesses new to pay-per-click (PPC) advertising. It demands time, commitment, and expertise. This post aims to give you an insider’s guide to mastering Google Ads management.

Keep reading to start managing your Google Ads account! Or, if you need Google Ads management services, reach out to us online or call us at 888-256-9448 to learn more about our offerings.

ads managment

Can your business benefit from Google Ads management?

If you’re unsure whether Google Ads management is right for your business, here are some ways to decide. The Google Ads platform is suitable for your business if:

– You need a unified platform to monetize your website, mobile apps, etc.

– You need to manage ad revenue efficiently

– You want detailed reporting on your ads

A trusted Google Ads agency like WebFX can help you maximize your ad spend. A Google Ads management company will develop your PPC strategy, use the Google Ads platform to run your campaigns, track your results, and more.

1.Follow best practices for your Google Ads account structure

Before launching your first campaign in Google Ads, review your account structure. If you’re familiar with Google Ads, you know it involves organizing your campaigns, ad groups, and keywords.

In Google Ads, the account hierarchy is as follows:

– Account

– Campaigns

– Ad Groups

– Keywords

When creating a campaign, it’s crucial to build ad groups that align with its theme or focus. For instance, if you’re launching a campaign for sneakers, your ad groups might include red sneakers, brown sneakers, and green sneakers.

 

Each ad group should have specific keywords.

For example, your ad group for red sneakers might include keywords like “red sneakers,” “red lace-up sneakers,” and “casual red sneakers.” These keywords describe your product and target high-value searches.

If your team creates mismatched ad groups and keywords, it can hurt your ad campaign’s performance and increase costs. This is because your ads receive a quality score, which rates the relevance and quality of your ads, keywords, and landing pages.

To achieve the best score for your ads, follow best practices for account structure.

Create well-coordinated ad groups with related and specific keywords. Then, focus on building a relevant landing page and engaging ad.

2.Research competitors’ PPC strategies

The next step in Google Ads management involves looking beyond the Google Ads platform.

While you can create and launch a campaign without researching competitors, PPC experts advise against it. Skipping competitor research can harm your strategy, leading to lost leads, revenue, and ad spend.

You can research your competitors and their ads in several ways, such as:

– Entering your search terms on Google to see what ads appear

– Using a paid third-party tool like SEMRush for a comprehensive view of a competitor’s strategy

– Accessing a free third-party tool like iSpionage to view competitor ads, keywords, and more

If you’re working with a PPC consultant or agency, they should conduct a competitor analysis. For the best results, partner with an agency or consultant like WebFX that offers this service. It will strengthen your campaign and help you get the most from your advertising budget.

 

3.Match your targeting to your audience and goals

As you plan your account structure, consider your audience and goals.

For example, are you targeting users researching red sneakers or those looking to buy red sneakers? If you’re targeting someone researching sneakers, the keyword “casual red sneakers” is suitable. A user ready to buy, however, needs something more specific, like “Nike air max motion 2 red.”

This step is crucial in Google Ads management.

A mismatch between your goals (like driving sales) and your targeting (like users researching shoes) can cause your campaign to fail. Take the time to assess your goals and audience, and use that information to shape your campaign targeting.

If you aim to boost purchases from your ad campaign, target keywords with a transactional or buy-now intent, such as “Nike air max motion 2 red,” “emergency dog hospital,” or “portable heater for sale.”

By aligning your targeting with your audience and goals, you can improve your campaign’s performance and achieve better results.

In comparison, focus on more top-of-the-funnel keywords to attract users in the early shopping stages.

4.Match Your Ads to Your Landing Pages

Landing pages are key to getting more sales in digital ads. When someone clicks on your ad, they go to your landing page. That’s where they can check out what you’re selling, find out about your company, and maybe buy something.

But lots of businesses mess up this part when they handle Google Ads.

They don’t set up special landing pages for their different ads. Making these pages takes a lot of time and work. Plus, you might need help from someone who knows how to do it.

If your landing page doesn’t match your ad well, it can hurt your advertising efforts in many ways. It can make you get seen less, cost more money, and get fewer sales because it doesn’t do what your ad said it would.

People show up, get mixed up, and then they bail.
The first landing page meets what the user is searching for and expects. At the top of the page, the site shows off the company’s urgent plumbing help and has an easy-to-spot contact form so people can reach out to the company.

On the other hand, the second landing page talks about urgent plumbing help at the bottom.

This second page isn’t good for someone who needs urgent plumbing help. It hides the needed info. A photo of a bottom part of a page from a Google ad. If the page you planned for your ad doesn’t match your ad’s promise or what your audience looks for, you should think again about your plan.

Even if you change the words of your ad, this could shift your ad plan away from what your business wants.
Consider making a unique landing page design. Don’t waste the effort and cash you put into your ad campaign because of a poor landing page. Update or alter a current page for your campaign with your team.

, to avoid long wait times for a team-made design, collaborate with an agency like WebFX.

5.Update who you’re selling to and what words you’re using

After building your ads researching competitors, and starting your own landing page, you should manage your Google Ads account . Plan to spend weekly time on your campaign.

In regular Google Ads management, aim to better understand your audience and what words they use. After your campaign starts, gather data on how your words and audience work.

You’ll see which words get clicked most, cost the most, and other details.
Also, find out which people’s qualities, actions, and likes bring the most clicks and sales. And you get to know the best weekdays and hours to get good results.

Your team uses this info to pick a better audience and targets. You focus on the most money-making people, words, and times. You do this to make your campaign work better and to use your ad money well.

6.Make your bids better with smart control

You could let Google Ads handle your bids, but if you manage them yourself, your team learns important things about ads. You get a chance to make better use of your ad money.
Managing Google Ads takes a lot of time, but industry pros do it and suggest it. Our services for Google Ads management include careful bid management. Your team might have to spend a lot of time on careful bid management, depending on your plan and advertisements.

For example, it takes longer to set different prices for each keyword than to make one bid for lots of ads together. Still, watching your ad money is a smart move.

Also, the price you offer affects your Ad Rank, which decides where you show up in search results and if you appear at all.

7.Use A/B trials to boost your ad campaign’s success

A/B trials play a key role in managing Google Ads. Managing ads needs constant effort and patience. Yet, if done right, the rewards for your crew, business, and yourself can be huge.

When you opt for A/T trials in your campaigns, Google simplifies testing different elements such as:

– Words in the ad

– Website pages where ads send people

– Who sees your ad

– How much you pay for an ad spot

– And other things

With Google Ads setting up and starting experiments is quick. But you must be ready to spend time analyzing your numbers and planning your trials. Sometimes, you might have to work with your colleagues, like web page creators for new designs or word experts for rewriting your ad text.

For top performance, your business should always keep one A/B trial going.
Your team can keep on collecting information and getting better at making your campaign work well and earning more money.

How do Google Ads Campaign Management Services Run?

1.Paying for Campaign Study & Start

If you have a Google Ads account we will study old information to see which methods work the best and change other parts to do the same. We’ll update how much we bid, the keywords, what the ads say, and where they send people to make sure they match what we want to do. The main point is to get the most leads and sales we can for each dollar we spend.

2.Tracking Conversions & Studying ROI

Our reports tell you which keywords bring in leads or sales and which don’t. We watch this to make sure we put our efforts into the keywords that do the best job and go after specific phrases.

3.Advertising on the Search Network

We keep an eye on how your search network ads are doing and how people are responding to them. We tweak how much we bid, the ads, and the keywords to better match the visitors that will react well on your website.

4.Testing Different Ads & Trying Them Out

Your team acquires information and works on enhancing campaign effectiveness and profit.

5.Analyzing & Implementing Paid Campaigns

With an active Google Ads account, we assess past data to determine what’s most effective and adjust other elements . We also modify bid amounts, keywords, ad text, and target URLs to match our objectives aiming to maximize leads and sales for every dollar spent.

6.Measuring Conversions & Analyzing ROI

Our reports show which keywords lead to conversions or sales and which do not. We focus our efforts on the most effective keywords and target specific phrases.

7.Managing Search Network Advertising

We track your search network advertising’s performance and engagement to revise bids, ad content, and keywords to best attract the right traffic to your site.

8.Experimenting with Ad Variations & Testing

We use A/B testing to see which ads get the most clicks and sales. Tests on landing pages and copy will also show us the best performance.

Each month, we examine your account to make it better and keep your campaign smooth. We’ll keep improving your keyword strategy to get better results.

Our main aim is to make a campaign that earns back a lot and helps your business spend to keep growing. By checking your account, we make sure you’re not spending too much and your ads get seen by people ready to buy. We’ll find the best way for your website to succeed with PPC and make the campaign bigger as it brings in more money. We work with you, with monthly calls to stay in sync with goals and outcomes.

Google Ads FAQs

Our team judges the success of a Google Ads campaign by looking at important numbers like how much each click costs how often people click on the ads how many clicks turn into customers, and how much money the campaign makes back. We use special tools to keep an eye on these numbers and change things to make the ads work better and get you what you want.
We use a variety of effective digital marketing strategies to enhance your business's organic ranking. Our Enterprise SEO methods include keyword research, competitor analysis, featured snippet optimization, link building, content marketing, internal linking optimization, content optimization, voice SEO, structured data inclusion, core web vitals optimization, and other growth strategies focused on ROI.
Traditional SEO is usually local and targets low-volume, low-competition keywords. In contrast, Enterprise SEO targets high-volume, high-competition keywords. This means Enterprise SEO requires a larger investment and is a long-term strategy. SEO specialists improve the enterprise's overall reputation by enhancing UX and gaining positive PR for global branding.
Enterprise SEO services — also known as corporate SEO services — are SEO services for large-scale SEO strategies. These strategies target keywords with higher search volume and competition, while also working to maintain or improve existing keyword rankings.
Every SEO solution is different, but most will include some core local SEO elements. For example, ours come with universal SEO optimizations, which include optimizing your presence on directional apps like Google Maps. Our local SEO services, however, take a deeper approach to local optimization. Before partnering with an agency, review their plans to ensure you choose the best one for your brand. While an agency's corporate SEO services may not include local SEO, they can often add those features to your service package.
Handling a website with thousands of pages is tough. You need skilled digital marketing experts to keep your website's rankings on Google and other search engines. Think about getting penalized by Google due to some SEO issues that Google finds serious. You might not get another chance because one technical SEO mistake can destroy your business's organic presence. Single Grain has a team of certified, experienced, and technically skilled SEO experts who constantly monitor your website to ensure it stays search engine friendly and keeps getting organic traffic. We focus on delivering a great UX and boosting your brand's organic presence with regular monitoring through Search Console, SEMrush, Ahrefs, Google Analytics 360, etc., consistent link audits and content cannibalization checks, high-quality guest post approvals, regular keyword revisions, structured data optimization, site speed optimization, and more.
The cost of Enterprise SEO projects varies based on the scope of work. Schedule a call with our marketing experts to discuss all the details at (888) 316-6959 or click the link below for your free consultation.
If your business uses traditional SEO services, you might want to switch if:

• You're ranking well for hundreds of long-tail keywords

• You're having trouble ranking for competitive, short-tail keywords

• You want to grow your online presence and revenue

It's also important for your company to have the budget for corporate SEO services.

You can check your company's SEO with an SEO audit.

Businesses can do an audit in a few ways, including:

• A professional SEO audit

• A third-party tool or program

• An in-house SEO audit

While an internal or tool-based audit may work well for smaller companies, larger companies benefit from a professional SEO audit. With a professional review, your organization can get immediate insights into your SEO strategy from experts.
Embedding SEO best practices into website templates and using content management systems helps big websites do SEO well. You make sure all new pages follow SEO rules by building website templates with the same meta tags, headings, and data setup. Marketing tools help too. They do SEO jobs like making sitemap files, checking for errors, and handling redirects. Big websites have too many pages to fix these issues by hand—it would take too long. Using automation makes these jobs go faster so SEO teams can work on better content and getting more links. Also, these automated tools give updates right away so SEO pros can fix problems fast. This is important to stay visible on Google and other search engines.To check if your SEO firm is doing well, see if they are clear about what they are doing for your business. If they're not, it's time to find someone else.
We provide various reports to keep you updated on our Enterprise SEO strategy and progress. Focusing on KPI and ROI, our reports help you make informed, data-driven decisions.
We assure you of our objectivity when stating SEO pays off for large-scale companies. However, joining forces with a top-tier enterprise SEO guru is crucial for the highest profit from your spending. Picking the incorrect SEO firm might raise your natural website visits, but it's useless if those visitors don't match your intended market and you don't notice a rise in revenue. To make your SEO spending worthwhile, collaborate with a firm that can draw more natural traffic from the people you want to reach and create content that leads to sales allowing your earnings to grow.
It's a tool that helps us figure out what folks are looking for on the internet and if we should use those words in your ads. We look at how many times those words are searched for how tough the competition is, and how much it might cost to see if those words would help our clients make money. You can try the keyword planner too.
You have two options. Visit https://ads.google.com/signup to set up your account now or let us create one for you. In either case, you'll manage the account and decide who gets access or not.
Google Ads helps get your ads seen on Google and other places owned by Google, while AdSense lets you make money off your website. If you want to earn when people see or click ads from different companies on your website, you'd go for AdSeries. But if you aim to get folks to find your site and buy your stuff then Google Ads is your go-to.
Google Ads lets you control YouTube ads. Just upload a video on YouTube and we can use it for ads. We can place it on selected content or show it when people search on YouTube. Since YouTube is the second most used search engine working with OuterBox, who knows search marketing, helps make sure your ads do well.
Yes new Google Ads accounts might get $100-$250 as a promo from Google. Google often gives this credit.
Negative keywords tell Google Ads not to show your ad in some situations. If you sell music keyboards, we'd use "computer keyboard" or "Dell keyboard" as negative keywords. This keeps our ads seen only by those who want music instruments.
Figuring out the right budget for Google Ads boils down to what you want to do and who you're up against. We'll work tight with you to nail down a good number for your company. We use what others pay for clicks, and how often people are searching, to work out the cash you'll need to hit your targets. No clear goals yet? No sweat. We'll toss out some budget options and you pick what feels right to you. And hey, if things are going well and you want to spend more to get more business or contacts, we can tweak that budget anytime.
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